In his new role Orpin will take responsibility for the operational running of Getmemedia.com and work alongside managing director and founder Pete Davis to develop and strengthen the business.
After more than 10 years at ITV and its predecessors Orpin was promoted to the position of integrated planning director in November 2006 before taking on the role of creative solutions director in 2008.
Orpin left ITV as part of the wide-ranging restructure which led to the departure of six ITV executives in January last year.
Most recently Orpin has delivered bespoke marketing communications projects for advertisers using TV, film, music and online as a director of his own consultancy, Just So Communications.
Davis said: "Orpin has a strong background in media and marketing and an incredible talent for matching people with great ideas – so he will be a real asset as we focus on delivering more bespoke briefs from brand managers and agencies to media owners."
Earlier this year Getmemedia.com designed its site adding new features such as a keyword search function, an "ideas generator" and idea of the week to make it easier for marketers and their agencies to find ideas and insight.
Last month Getmemedia.com appointed Gary Hughes, the former chief financial officer of Gala Coral Group and group finance director at Emap, as its new chairman.Follow @MaisieMcCabe
This article was first published on mediaweek.co.uk