The 20-year-old Euro RSCG brand name has been closed down by parent company Havas as the group restructures into two main brands.
The entire Havas group will now consist of Havas Creative, which includes the Havas Worldwide PR network; and Havas Media, which includes all of the group’s global media agencies.
Under the 'Worldwide' banner are the Euro RSCG agencies, which include Euro RSCG Worldwide, Euro RSCG 4D, Euro RSCG Worldwide PR and the health arm Euro RSCG Life Medicom, which is now called Havas Life Medicom.
The rebranding will not affect Havas agencies Cake Group or Maitland.
A new umbrella brand Havas Digital has been created to run across both media and creative arms, a move which Havas claims reflects the company’s ‘continued commitment to its "digital at the core" model’.
David Jones, global CEO of Havas said the new structure was aimed at ensuring a ‘simpler and more transparent corporate structure and a unified culture’.
He said: ‘A decade ago, we set ourselves apart by being the first major communications holding company placing digital at the core of all our creative agencies. I think we're once again pioneering through the integration of creative, media and digital.
'Today with the rebranding we're making a small change, but it's one we want to use as a catalyst for driving big change through Havas and the broader industry.’
Euro RSCG was created by the merger of Eurocom and RSCG, two French agencies, in 1991.