Save the Children 'every beat matters' by BBDO New York

Campaign Work, Monday, 24 September 2012, 12:18pm,

A new US ad for Save the Children uses music inspired by children's heartbeats.

Save the Children 'every beat matters' by BBDO New York

Save the Children 'every beat matters' by BBDO New York

Created pro bono by BBDO New York, it shows how children’s heartbeats inspired a song by the band OneRepublic, entitled Feel Again. At the website www.EveryBeatMatters.org, people can download the song and take other actions to help save children’s lives. 

In addition to TV, the campaign also includes radio, print, outdoor and digital, including support on Facebook via facebook.com/everybeatmatters and Twitter @EveryBeat.

This article was first published on Campaign Work

Share this story

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed