Save the Children 'every beat matters' by BBDO New York
Campaign Work, Monday, 24 September 2012, 12:18pm,
Save the Children 'every beat matters' by BBDO New York
Created pro bono by BBDO New York, it shows how children’s heartbeats inspired a song by the band OneRepublic, entitled Feel Again. At the website www.EveryBeatMatters.org, people can download the song and take other actions to help save children’s lives.
In addition to TV, the campaign also includes radio, print, outdoor and digital, including support on Facebook via facebook.com/everybeatmatters and Twitter @EveryBeat.
This article was first published on Campaign Work


