Despite being the stuff of nightmares, the stunt was in fact real. Hilton was peddling an alcoholic smoothie exercise bike, sporting the high-viz jacket, sunglasses and a hat, complete with a glass of wine. He was later encouraged to remove his trousers by an overzealous staff member.
However, being the butt of everyone’s jokes paid off for Hilton as he helped raise £500 for Cancer Research in aid of its late-night marathon, Shine, taking place on 29 September.
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This article was first published on campaignlive.co.uk