HJPR picked as magician Dynamo's personal publicist

HJPR – formerly Hackford Jones PR – has been brought on board ahead of an imminent autobiography and DVD launch.

The agency will also be promoting the third series of his show Magician Impossible, which is shown on Watch.

It is understood that the agency will be targeting a range of media from print titles such as The Sun and The Times to TV shows like This Morning and The Jonathan Ross Show, as well as more urban focused and music-oriented press, such as RWD Magazine and SBTV.

Dynamo: Magician Impossible won the Best Entertainment Programme award at the Broadcast Awards this year.