Direct Line 'take the direct line' by M&C Saatchi

Campaign Work, Wednesday, 19 September 2012, 3:47pm,

M&C Saatchi has created an integrated campaign for Direct Line.

Direct Line 'take the direct line' by M&C Saatchi

Direct Line 'take the direct line' by M&C Saatchi

The work, which is running across TV, print, online, outdoor and direct marketing, promotes Direct Line's range of insurance products and communicates the brand's reliability and service across its core offerings.

This article was first published on Campaign Work

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