Lynx has released a global digital campaign by Razorfish that features two spots directed by Russell Bates through Crossroads Films. Called "high street hurdles" and "hot putt", both feature women being driven to new heights to get a Lynx man. The two films will be hosted on the Lynx YouTube channel.
The work was created by Nicky Gibson and Simon Cook, with post-production by Unit.
This article was first published on Campaign Work