In the newly created role, Bloomer will be responsible for optimising communications planning across Vodafone’s footprint of 21 operating companies.
He will report to Tom Lucas, group head of communications strategy and media, working both with the local market and the broader commercial team at Vodafone Group.
Bloomer starts at Vodafone on 3 September. It is not known when he left BlackBerry-maker RIM, or whether he will be replaced.
Yesterday (21 August), RIM appointed internal candidate Rob Orr as its new managing director for Europe, replacing Stephen Bates, who has been appointed regional managing director for Europe.Follow @shearmans
This article was first published on marketingmagazine.co.uk