Under the deal with ITV, from tomorrow (18 August) the Pernod Ricard-owned Australian wine brand will tie-up with the show across broadcast, online and mobile through the 2012/13 season the talk show.
Jacob’s Creek has created a series of idents that will feature at the start and end of the programme and between the adverts which it claims will bring the brand platform to life in a "witty and entertaining way".
The last series of The Jonathan Ross Show on ITV1 averaged 3.4 million viewers, peaking on 4th February 2012 when 4.9 million viewers tuned in to watch Jonathan Ross interview David Beckham.
Patrick Venning, marketing director for Pernod Ricard UK, said: "The Jonathan Ross Show is a powerful and exciting association for Jacob’s Creek; Jonathan is a true character of television and the show is a natural fit with our brand philosophy. It gives us the opportunity to bring to life the brand personality in a credible and engaging way."
The sponsorship package was negotiated by Vizeum and the idents created by Havas Worldwide.
In addition, Pernod Ricard is also launching a new TV sponsorship with film network Film4 for its Jameson whiskey brand which will be aired on the channel for 12 months from September.
The creative for the 5, 10 and 15 second idents, shown during the strand ‘The Late Night Film on Film4’, is a continuation of the brand’s ‘Lost Barrel Young Men’ ad and follows three friends enjoying a Jameson while discussing the legendary John Jameson’s adventures.
Each tale reflects a different film genre from sci-fi to crime, horror and thriller, and follows John Jameson’s journeys as he protects his beloved Irish whiskey recipe from spies, zombies and ghosts.
The final still of the idents drives viewers to www.Facebook.com/JamesonCultFilmClub where they can find out more about the brand’s on-going association with film
This article was first published on marketingmagazine.co.uk