TalkTalk 'X Factor idents' by CHI & Partners

The idents feature performers dancing with TV screens replacing their heads. The TV screens will be filled with user-generated content from X Factor viewers.

Viewers can create their own music video and share their performance via a mobile app. They can vote on each video via a microsite and, each week, the best videos will be selected to appear in the idents.

This article was first published on Campaign Work