Lynx 'Chaos Island' by BBH
Lynx 'chaos Island' by BBH
Campaign Work, Wednesday, 15 August 2012, 3:05pm,
Bartle Bogle Hegarty has created the next phase of the global campaign to support Lynx Attract: For Him and For Her.
A global TV ad will air on dates that coincide with six live Facebook treasure hunts, offering the chance to win one of seven pairs of tickets to the Lynx Chaos Island in the Caribbean.
It was created by Wesley Hawes, Gary McCreadie, Dan Bailey and Brad Woolfe, and directed by Tim Godsall at Biscuit Filmworks.
Outside the UK the brand is known as Axe and the campaign runs with the title "Anarchy Island".
This article was first published on Campaign Work
Share this story
Related Links
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- In-house and agency heads review unpaid intern policies following campaign
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
Most commented
