Liberty hires mobile phone entrepreneur to head new telecoms unit.

Lane will be tasked with delivering client strategy and pushing the agency’s telecoms and media profile in the UK and Europe.

His research agency, which speclises in mobile advertising, was founded in 2007 and provides advertising, content and services in 30 mobile markets around the world.

Liberty now has four business units: corporate and clean tech, enterprise tech, consumer tech and telecoms and media.

The appointment follows the arrival of Peter Hay (head of digital) and Matt Wood (creative planner) earlier in the year.

Dee Gibbs, MD and founder of Liberty Communications said: ‘Nick brings with him over 16 years telecoms experience as a very influential analyst, so to add him to our expanding senior team is wonderful for the company and of course our clients.

'He has an industry reputation and base of knowledge that is second-to-none and is ideal for our new role of head of telecoms and media.’