Sofier forms Red Kite

The consumer arm of Redleaf has become a separate operation, called Red Kite, while remaining part of the Redleaf group of firms. The move follows the acquisition of financial PR specialist Polhill Communications by Redleaf in December 2010.

MD Shelley Sofier, the former director of consumer and lifestyle at Redleaf Polhill, said that while her former agency had become increasingly specialised in financial PR, 'we feel that our team had the potential to develop a distinct identity that reflects its vision and experience in the food, wine, hospitality and luxury lifestyle brands'.