Utilising social media data provided by SDL SM2, the table aims to create insight into social conversations relating to the sponsors, articulated for the first time in a highly engaging and creative way.
Find out which brands are winning in terms of positive social media buzz across the internet based on all relevant dialogues across Facebook and Twitter.
Data is aggregated dynamically using the SM2 Api, which tracks the volume of conversation on Twitter and Facebook, as well as analysing the average sentiment around each brand.
Data is aggregated at midnight each day, and demonstrates how key sponsors are using social to influence opinion, and what effects this has.
This article was first published on brandrepublic.com