From prweek.com/uk: From our bloggers

Lorna Gozzard, 23 July

I admit to being an unashamed Olympics fan. I'm volunteering, have spent a small fortune on tickets, and will be glued to the TV over the coming weeks. However, professionally, I'm not representing anyone with permission to use the word 'Olympic'. So how much time and effort do we recommend our clients put into generating media coverage, in the knowledge that they could quite easily be swamped by someone's exploits in Stratford? ...

REALISM IS WELCOME RELIEF

Ged Carroll, 20 July

It used to be a truism that any time you met a PR person at an industry event, everything was going well. However, at the past few events, there has been more honesty. This not only encourages realism in our teams, but it's not quite as depressing. Previously it was like Facebook, where you see pictures of your friends having a grand old time, while you still have another nine months before going on holiday...

BEING PREGNANT ISN'T NEWS

Adam Clyne, 19 July

Marissa Mayer is big news. The ex-Google executive is taking on the CEO role at Yahoo, while admitting to being six months' pregnant. Would the story attract the same attention if a man were to take on a senior role while having his first child? Everyone knows that men take an increasing role in childcare when you both work - it's a joint responsibility. So why is there such a furore when a woman does it? Why is Mayer being pregnant even a story? ...