Dulake, who has been with the Army since 2008, was previously the service’s strategic planning manager. Prior to joining, she held marketing roles at Lloyds TSB and Bristol contemporary arts centre Arnolfini.
Cook left earlier this year to return to working for the Scottish Government as its head of digital strategy and programmes. Prior to his time with the Army he was a senior civil servant there.
The British government unveiled controversial plans earlier this month to slash the Army’s ranks of regular soldiers by 20,000 over the next eight years. Over the same period, it intends to double the number of reservists to 30,000.
Dulake will work with creative agency JWT London under a £440m, 10-year agreement, led by outsourcing company Capita, which aims to transform military recruiting by freeing up Army personnel.
Although the partners began working with the Army this year, the new operational systems will not be fully in place before next March.
This article was first published on marketingmagazine.co.uk