Sainsbury's 'live well for less' by AMV BBDO

Campaign Work, Wednesday, 20 June 2012, 9:18am,

Abbott Mead Vickers BBDO aims to inspire customers to "live well for less" in its new spot for Sainsbury's.

The 60-second ad will run throughout the summer.

The spot features two boys making friends across a garden fence and follows the fun they have together during the summer holidays.

This article was first published on Campaign Work

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