Chloe Franses: to work with Amnesty International
Ex-Freuds director Chloe Franses launches endorsement shop
John Owens, prweek.com, Wednesday, 20 June 2012, 8:49am,
A former Freud Communications director has set up her own agency to aid good causes through big-name endorsements.
The Global Cause Consultancy launched by Chloe Franses will begin by working with Amnesty International on the Dublin visit of Burmese Nobel Laureate Aung San Suu Kyi.
Franses will bring charities together with celebrities to promote their causes. She said: ‘It’s not just tagging on talent for a media spike but looking at how that connection can deal with a story in the long term.’
Franses was international artist relations and endorsement director at Freuds from 2002 to 2004.
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