The project is designed to inspire cyclists to to ride the backroads of locations around the world. Superglue’s short film aims to capture the essence of one of Britain’s lesser-known cycling locations – Loch Assynt in North-West Scotland.
Directed by Superglue’s Mark Jenkinson, the spot was edited and graded in-house, with a score composed by Massive Music London. The film will be available to view on Rapha's website and Facebook page.
This article was first published on Campaign Work