Moderna Museet 'ad piece' by TBWA\Stockholm
Moderna Museet 'ad piece' by TBWA\Stockholm
Campaign Work, Thursday, 07 June 2012, 11:38am,
To promote the upcoming Yoko Ono exhibition at Sweden's contemporary art museum, Moderna Museet, TBWA\Stockholm asked the artist to create an ad.
The ad ran in Sweden’s largest newspaper, Dagens Nyheter. To boost interest in the exhibition, the agency asked Ono to sign five copies before it went into distribution.
This article was first published on Campaign Work
Share this story
Additional Information
Most read
- PR agencies claw back digital business from specialist shops
- Google 'on front foot' with Eric Schmidt column on tax issue
- Hope&Glory wins Ikea consumer press office duties
- Ad agency BMB enters PR with ex-Independent editor Simon Kelner
- Bell Pottinger joins APPC fold after years of opposition
- HTC seeks agency help for flagship HTC One handset
Most commented
