Stackman, a former vice-president marketing at Ford Europe, joined VW in 2010 as member of the board of management responsible for sales and marketing at Skoda. He will now oversee global marketing for the VW brand, reporting to Christian Klingler, VW Group board member for sales and marketing.
The changes come as VW Group chief executive Martin Winterkorn outlined the firm's six-year 'Strategy 2018' plan, designed to ensure the company maintains a "successful course even in a difficult market environment".
In today’s (6 June) announcement, Winterkorn unveiled a new management board dedicated to increasing sales in China, the largest new car sales market in the world.
He said: "Our clear goal is to continue our successful course of recent years with great momentum and stability. The multibrand strategy is, and will remain, the foundation of Volkswagen's success.
"All brands have a high degree of operational autonomy and responsibility. At the same time, we are now further intensifying knowledge transfer and management links within the group. That is how we can leverage synergies and consistently harness growth opportunities – to the benefit of each individual brand and the group as a whole."
This article was first published on marketingmagazine.co.uk