Brazen to 'bring out the cake' for McVitie's

The ‘Bring Out The Cake’ marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples.

Brazen’s remit will cover driving product coverage for the cake range, generating social media content and gaining national media coverage through a PR stunt.

Jenna Heinz, McVitie’s senior brand manager, said: ‘Brazen brought to life our campaign with a mix of creative ideas and news that we feel will really grab the media’s attention and capture the mood of the nation.’

Brazen owner Nina Webb added: ‘We are on board to amplify elements of the planned activity to ensure cut-through in what’s going to be a noisy period. Our campaign will aim to position McVitie’s cakes as the only cakes to celebrate with this summer.’