Samsung 'Beckham plays Beethoven' by Cheil USA

Campaign Work, Thursday, 24 May 2012, 9:50am,

As a follow-up to Samsung's "take part" campaign, Cheil USA has launched a global online film featuring David Beckham to promote the Galaxy Note.

Samsung 'Beckham plays Beethoven' by Cheil USA

Samsung 'Beckham plays Beethoven' by Cheil USA

The video will be seeded online via owned, paid and earned media channels, including on Beckham's Facebook page to his 18 million fans.

This article was first published on Campaign Work

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