Healthcare: On the Agenda - Statins advised for the over-50s
prweek.com, Friday, 25 May 2012, 12:00am,
In a nutshell
A study funded by the British and Australian medical research councils and the British Heart Foundation (BHF) has found statins cut the risk of heart attacks and strokes by a fifth, regardless of the health of the person taking them.
About the study
The research suggested that the benefits of taking statins, which inhibit cholesterol production in the liver, are wider than previously thought. On the NHS, statins are restricted to patients deemed to be at 20 per cent risk of having a heart attack or stroke in the next decade. But the report's authors found that, as the risk of cardiovascular disease increases with age, it would be 'pragmatic' to prescribe statins for all over-50s. Though side effects include muscle weakness and diabetes, these are outweighed by the benefits. The study was published online by The Lancet.
PR strategy
The Lancet sent a release to national, international and regional press and placed it on science news service EurkekAlert. Responses were also provided by the BHF. Colin Baigent, who led the study from the Epidemiological Studies Unit at Oxford University, and Dr Shah Ebrahim of the London School of Hygiene and Tropical Medicine, were put up for interview.
Media coverage
Baigent was interviewed on the Today programme. Coverage included the Daily Mail, The Guardian, The Daily Telegraph, The Independent, the Daily Express, Sky, BBC and PA. Internationally it was featured in the New York Times.
2k - deaths could be avoided in the UK if statins were prescribed to the over-50s*
5m - adults are taking statins already*
*Source: The Lancet.
Share this story
Additional Information
Latest jobs Jobs web feed
-
Associate Director - Consumer Health and Fitness
Reuben Sinclair
up to £70k, pus benefits - personalised training programme, healthcare, early finish fridays..., Central London -
PR Manager
BOC Group
Competitive salary and benefits , Guildford Surrey -
Business Development Manager - Public Relations
PR Futures
£30-£40k+package, London -
Head of campaigns - PR
Samsung
Competitive Salary + Bonus + Benefits, South East region -
Head of B2B PR
Samsung
Competitive Salary + Bonus + Benefits, South East region

Most read
- The real influencers in Westminster outnumber lobbyists
- Eleven UK agencies shortlisted for Cannes PR Lions
- Albion Drive picks up six-figure brief for Nominet Trust
- Ad agency McCann Melbourne scoops Cannes PR Lions Grand Prix
- Wired writer Matt Cowan joins Nelson Bostock to boost media division
- Nike drafts in FleishmanHillard for sports initiative Designed to Move
Most commented





