Data recovery: Kroll Ontrack
Alec Mattinson, prweek.com, Wednesday, 23 May 2012, 8:06am,
Data recovery: Kroll Ontrack
Kroll Ontrack has hired Citigate after a competitive pitch to handle comms for its legal technologies and data recovery businesses in the UK. The firm specialises in the recovery of deleted, corrupt, missing or inaccessible data and is a subsidiary of risk mitigation and security firm Altegrity.
A seven-strong Citigate team will provide a press office service and help the firm build its UK profile in the legal, business and technology press.
Judith Massey, head of Citigate’s corporate technology practice, will lead the account.
Kaitlin Shinkle, senior manager, worldwide brand comms at Kroll Ontrack, commented: ‘Our priority was to appoint a single UK agency that could demonstrate an equal understanding of the legal and technology landscapes, and that is able to work with our experts to explain often complex concepts to our key audiences and the media.’
Citigate had previously worked on the legal technologies business, before its UK account was absorbed into a global brief. The firm most recently used tech specialist Text 100 in the UK and continues to use the agency in a number of other regions.



