Marmite 'Ma'amite' by DDB UK
Marmite 'Ma'amite' by DDB UK
Campaign Work, Wednesday, 16 May 2012, 12:53pm,
DDB has created the "Ma'amite" campaign to raise the profile of the limited-edition Jubilee jar.
The nationwide outdoor campaign plays on the "love it or hate it" positioning with the Queen’s favourite corgi dogs.
The work changes "Marmite" to "Ma’amite" and altered the well-known label to include a Union Jack and crown, with the wording around the bottom of the jar reading: "Toasting the Queen's Diamond Jubilee."
This article was first published on Campaign Work
Share this story
Related Links
-
Marmite to sponsor Oxford Street's Christmas lights
- Marmite 'early Xmas' by Adam & Eve/DDB
- Marmite looks for new recruits for its Marmarati secret society
- Private View: Ben Walker and Dylan Jones
- Marmite 'hate cuisine' by DDB UK
- Marmite 'love and hate parties' by DDB UK
- Marmite 'love and hate parties' by DDB UK
- Marmite 'washing powder' & 'perfume' by DDB London
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- Virgin Galactic in talks with PR agencies to promote spaceflights
- In-house and agency heads review unpaid intern policies following campaign
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
Most commented
