NCDV 'drag him away' by JWT London
NCDV 'drag him away' by JWT London
Campaign Work, Wednesday, 09 May 2012, 9:57am,
JWT has enlisted JCDecaux's e-motions format in an interactive campaign for the National Centre for Domestic Violence.
The digital outdoor ad shows a man shouting at a woman. Passers-by are encouraged to get involved by dragging the man to a different screen and away from the woman using their mobile phones.
The work was created by Hugh Todd and Adam Scholes, and directed by Samuel Abrahams through Smuggler.
This article was first published on Campaign Work
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