Global: The Week in Global PR
prweek.com, Friday, 04 May 2012, 12:00am,
Sbarro, the Italian fast service restaurant chain, has called in Fishman Public Relations as its US agency.
The other finalists in the review were Emanate, SPM Communications and Mason Communications.
Quintessentially Communications and Neville McCarthy Associates have launched a joint agency based in Hong Kong. QNM Communications will be led by managing director Dominic McCarthy and director Amy Perkins.
WCG has hired Rob Cronin to launch a healthcare practice in San Francisco. Previously, Cronin led corporate comms at Surescripts, America's largest health information network.
Golden Island Gourmet Snacks has selected Morgan Marketing & Public Relations as its comms agency. Morgan will focus on national and regional media outreach and social media to engage consumers.
Levick Strategic Communications has named senior vice-president Ernest DelBuono as chair of the firm's crisis practice. Before joining Levick, DelBuono served as a press assistant to Thad Allen, commander of the Coast Guard.
Gibraltar AssociateS has hired Hope Boonshaft as executive vice-president and general manager of its Los Angeles office.
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