Ex-Shine director Natalie Luke launches consumer start-up

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand’s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit range called Bear Yo Yos.

Luke said: 'Aduro is very much about nurturing clients. We’re working with a lot of new brands, because this is where we can really build up relationships, when people are in a similar situation. I can bring big agency thinking and big contacts and resources while keeping my eye on the bottom line.'

Luke was at Shine Communications for eight years, rising to associate director level before leaving in 2011 to have a baby. Shine founder Rachel Bell has lent her support to the start-up.