Intel 'desparado' by Venables Bell & Partners
Intel 'desperado' by Venables Bell & Partners
Campaign Work, Tuesday, 10 April 2012, 3:27pm,
Intel has launched its biggest marketing campaign, by Venables Bell & Partners, in nearly a decade.
"A new era of computing" is set in ancient China, medieval times and the Old West.
The first spot, "desperado", debuted on US TV after a global launch through paid promotion on Twitter.
It was written by Matt Fee, art directed by Greg Wyatt and directed by Daniel Kleinman through Rattling Stick.
This article was first published on Campaign Work
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