Adidas 'take the stage' by Sid Lee

The Adidas marketing director Nick Craggs said: "Our new 'take the stage' campaign is designed to showcase London but also the talent that exists within Great Britain.

"Adidas is providing young people across Britain once-in-a-lifetime opportunities that could change their lives. We feel the campaign is a great way to celebrate London and inspire the rest of Britain."

This article was first published on Campaign Work