HSBC 'serious play' by JWT London
HSBC 'serious play' by JWT London
Campaign Work, Monday, 19 March 2012, 12:06pm,
HSBC has launched an integrated campaign to promote its sponsorship of the 2012 Cathay Pacific/HSBC Hong Kong Sevens tournament, which takes place from 23-25 March.
The "serious play" films, created by JWT London, aim to encapsulate the high levels of passion and commitment from both spectators and participants at the tournament.
This article was first published on Campaign Work
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