Nissan Juke 'built to thrill' by TBWA
Nissan Juke 'built to thrill' by TBWA\London
Campaign Work, Wednesday, 14 March 2012, 3:47pm,
TBWA has created a pan-European campaign for the Nissan Juke, communicating the brand's new positioning: "Nissan. Innovation that excites."
The 60-second TV spot tells the story of assembling the Nissan Juke in a world of adventure sports. It is set to a musical backdrop composed by The Horrors.
This article was first published on Campaign Work
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