Starbucks 'names' by AMV BBDO
Starbucks 'names' by AMV BBDO
Campaign Work, Wednesday, 14 March 2012, 2:23pm,
Starbucks launched its biggest-ever advertising campaign in the UK, inviting customers to come into a store before noon on 14 March to receive a free latte.
The campaign began with a TV ad that ran during a primetime slot. It was also seeded online.
Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce themselves" in order to receive their complimentary drink.
This article was first published on Campaign Work
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