Information Arts founder quits for angel investments

Lawrence had led the business-to-business data and analysis provider since founding it in 1999, staying on after selling up to US marketing services giant Harte-Hanks in September 2010.

He left the company at the end of January with a non-compete agreement in place until September.

Lawrence told Brand Republic he was keen to provide investment and expertise to other companies in the data sector.

He said: "I remember from when I started out how hard it was to get access to a relatively small sum of money, say £50,000."

Lawrence added that he believed companies were still having similar problems today in an environment where banks had tightened lending.

He said of his decision to step down:  "I am extremely proud of how far Information Arts has come – I set out to create a gold standard for B2B data services and I believe that Information Arts has irrevocably achieved this."

Information Arts has offered data insight for clients including Shell, Cisco, Vodafone and Xerox.

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This article was first published on brandrepublic.com