Switching service Simplifydigital readies biggest ever TV push

The television activity will launch on Saturday 4 February with creative that will change each week to highlight a new deal for customers who switch to digital TV, broadband and home phone services.

The work by Manchester-based ABF Pictures features an animated Elvis character called 'The Master Saver'.

Initial television activity will run on ITV, Channel 4 and Channel 5 with media planning and buying handled by Virtuoso.

The TV campaign has been preceded by a digital campaign with the first execution advertising an O2 Broadband deal, offering up to 12 months half-price home broadband and a £30 cash incentive.

A Simplifydigital spokesman said that as a result of its impartial service new deals in the coming weeks will be drawn from a range of different providers.

Charlie Ponsonby, CEO of Simplifydigital, said: "The top 20% of customers whom we help save achieve savings of over £397 pa by bundling their TV, broadband and phone services, and the top 10% save a staggering £606 per year."

Follow Matthew Chapman at @mattchapmanUK

This article was first published on marketingmagazine.co.uk