Pepsi Max 'checkout' by TBWA\Chiat\Day
Pepsi Max 'checkout' by TBWA\Chiat\Day
Campaign Work, Tuesday, 31 January 2012, 3:57pm,
This year's Super Bowl spot for Pepsi Max, by TBWA\Chiat\Day, takes ?a potshot at rival Coke Zero.
The spot shows a Coke Zero deliveryman ?attempting to discreetly purchase a bottle of Pepsi Max at the supermarket, when he unexpectedly becomes the grand prize winner of "Pepsi Max for Life".
It was written by Armando Samuels, art directed ?by Kristina Krkljus and directed by Joe Pytka through PYTKA.
This article was first published on Campaign Work
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