GLOBAL ROUND-UP - News in brief

PR Week UK, Friday, 27 April 2001, 12:00pm,

CONNECTICUT: Microsoft has knocked Coca-Cola off the number one

spot it held for three years in an annual study of corporate brand

strategy conducted by Corporate Branding in the US. Coke comes in

second, followed by Walt Disney, Johnson & Johnson and Harley Davidson.

The study asked more than 6,000 senior executives to rate major US

brands.



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