Virgin Media 'keep up' by DDB UK

Campaign Work, Monday, 16 January 2012, 2:47pm,

The Olympic gold-medal sprinter Usain Bolt impersonates Sir Richard Branson in a new Virgin Media campaign by DDB UK. It is the last work from DDB before the account passes to Bartle Bogle Hegarty.

The campaign was directed by Seth Gordon, who also shot the feature film Horrible Bosses.

The "keep up" campaign features Bolt in Branson’s office with a blonde goatee beard trying to convince the viewers he is the Virgin boss.

At the end, the Jamaican does his famous lightning pose, pointing his arms towards Virgin Media’s web address.

This article was first published on Campaign Work

Online PR Manager- Exciting Online Content Marketing Co- up to £45,000 Cedar Scott
Up to £45,000 per annum, Central London
In-House Retail Brand - Internal Communication Manager 6 Degrees Talent Ltd
c£55k, Milton Keynes
Property PR & marketing Account Manager Halogen
£32,500 - £37,500, Central London
Senior Account Director - Consumer Health PR Futures
£55-£65k+package + bonus, London
Director of Media Relations British Bankers' Association
Competitive Salary + benefits, City of London