The Week

UMBRO has retained Frank PR, as it looks to cement its position as a 'football culture brand'.

APCO WORLDWIDE has appointed Grayling International MD James Acheson-Gray as its UK MD.

AIR FRANCE has handed its UK and Ireland PR brief to The Saltmarsh Partnership after parting with Consolidated.

PRUDENTIAL has brought in TLG's Jonathan Oliver, the former Sunday Times political editor, as director of group media relations.

AUTOMOTIVE PR and TORQUE PR have merged, with the aim of strengthening their international offering. The agencies are part of Orb Communications Group.

BELL POTTINGER has hired Marketing Week editor Mark Choueke as a director across the group.

ENGLAND SQUASH & RACKETBALL, the national governing body for the sports, has called in Sportsmad Media.

FISHBURN HEDGES has hired LBi's Eva Keogan as head of innovation. She will focus on growing and developing social media planning, strategy and engagement.