With PR wins six-figure Laithwaites Wine account

Sara Luker, PR Week UK, Thursday, 12 January 2012, 8:00am,

Grape expectations: With PR to work with Laithwaites Wine

Grape expectations: With PR to work with Laithwaites Wine

With PR has won the six-figure Laithwaites Wine account after the brand parted with Clementine.

The brief is to widen awareness of the 42-year-old merchant among wine drinkers, as well as to target people who have never bought wine online.

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