Still, for me, there's always the UEFA European Football Championship to look forward to.
Although I won't hold my breath that any of the ads will be as exciting as the games.
So, gentle reader, who is grasping the event opportunities of 2012? Vegemite, mates, Vegemite.
As the 89-year-old icon of the Aussie larder, you can rely on Vegemite to grab every possible chance to celebrate the Land Down Under.
The Kraft brand’s current ‘Toast of a Nation’ TV campaign salutes down-to-earth heroes like, er, the the Darwin Ice Hockey Club, "living legends of the Northern Territory".
Antipodean readers will already be smiling at this concept. For the rest of you, I won’t spoil the gag. Just watch this:
And there’s more. Married to a New South Welshperson, for me there’s no escaping the significance of the 26th of this month. Australia Day.
Jars of Vegemite will feature the stories of the ‘Toast of a Nation’ competition winners. And even better, the packaging is temporarily losing the Vegemite name and being rebranded ‘Australia’ inside an outline of the country. A sweet, or rather, very salty, souvenir of Australia Day.
Will any of this boost sales? Every Aussie I know, here and on other side of the globe, already has at least one jar of the brewer’s yeast product in their cupboard. (They can all also sing "Happy Little Vegemites", the brand’s 1954 TV anthem revived in the 1980s – if there's an Australian near you now, ask for a rendition!)
Immediate sales are probably not the objective here. Instead, we can see a brand making itself inseparable from the spirit of a nation. That is big.
Simon S Kershaw is a creative consultant and a former creative director at Craik Jones
This article was first published on brandrepublic.com