Shreeve will be responsible for how News International trades with its commercial partners. He will work alongside incoming sales director Ian Dowds and will report to Dominic Carter, commercial director, News International (NI).
The appointment of Shreeve and Dowds follows a wholesale restructure of the NI commercial team, which led to the departures of director of commercial strategy Neil Jones and sales innovation director, David German.
Shreeve is currently UK commercial director at barter company Active International, a role he took up one month after taking early retirement from Channel 4 after 18 years with the broadcaster.
Shreeve was part of C4's original in-house sales team until April 2010. He carved out a reputation for being a formidable trader, something C4 has struggled with since his departure.
Shreeve started his career in advertising at creative agencies including McCann Erickson, Allen Brady & Marsh and Lowe Howard-Spink before joining C4.
Carter said: "Matt's experience is invaluable and he is a real talent to have on board. I look forward to working with both him and Ian to build a market-leading team."
As part of the restructure, Carter was promoted the new role of commercial director, creative solutions director Abba Newbery became director of advertising strategy and head of business analytics Steve Bottomley became business services director.
Business intelligence director Claire Myerscough and sales support director Patricia Kill were appointed to interim roles on six-month and 21-month contracts respectively.
Shreeve said: "The opportunity to join a very highly respected team with the leading brands in the market was very appealing.
"News International is determined to take the leadership role in driving positive change in the sector, working collaboratively with advertisers and agencies in this process."
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This article was first published on mediaweek.co.uk