Male cancer charity Orchid brings in EdenCancan for T-shirt campaign

Last year’s T-shirts were produced by the London College of Fashion and Phil Vickery's Raging Bull clothing line.

The T-Shirts cost £25 and are sold through House of Fraser. They are backed by celebrities and well-known fashion names such as Harold Tillman, chairman of the British Fashion Council and owner of Jaegar and Aquascutum, Dylan Jones, editor of GQ, and George Lamb, the fashion designer and presenter.

Nick Ede, creative director at EdenCancan, said: ‘I’m thrilled to be working with such a great charity and for a cause that affects so many people’s lives.’

EdenCancan’s remit is to promote the launch of the T-shirt, as well as driving online sales.

The agency is also charged with promoting the charity and making sure key messages about how cancer affects men are heard.

EdenCancan will hold events around Orchid Male Cancer Awareness Week, 23-29 April 2012.

The agency will also use the celebrity ambassadors to produce content and editorial around the campaign and the charity’s efforts.