MEDIA: Sainsbury's Magazine set for new flavouring

Sainsbury's Magazine, with an ABC of 330,000, has been revamped,

bringing food articles closer to the front and introducing five new

sections.

Editor Michael Wynn Jones commented: 'We have tried to give the recipes

star billing. We usually have at least 60 pages of food, but before you

had to get through the features to get to it.'

The new sections are on: nutrition, food trends, eating out, food

exhibitions and Delia Smith has a series of classic recipes. The cover

has also been redesigned, and regular features on international food and

alternative health have been added.

Wynn Jones said that photography would also be more varied than

before.

'Visually there will be a change of pace all the way through.' More

items and images will be presented as 'bite-size' chunks, with quick

recipes intercut with longer articles.

Regular contributors to the monthly title will include Nigella Lawson

and Nigel Slater.