The advent calendar offers 24 winning experiences, whereby each window opens to reveal a prize featuring celebrities such as ?the singer Olly Murs, who will arrive on your doorstep to sing carols, and the chef James Martin, who will come to help out in your ?kitchen.
The campaign is supported by PR, social media and above-the-line activity. The work was written by Rachel LeFeuvre and Dan Gorlov. It was directed by Trudy Bellinger through Crossroads Films.
This article was first published on Campaign Work