Red Rooster PR picked for Quality Street relaunch

Red Rooster Beauty and Consumer PR has been hired by Nestle for the

relaunch of much-loved confectionery brand Quality Street.

There was no pitch, with the agency being recommended on the strength of

its lauded work with Chunky Kit Kat and Maverick chocolate bars.

Previously Quality Street PR was handled in-house, but Nestle is

revitalising the brand with a new ad and sponsorship campaign.

RRPR will be promoting the first ever National Quality Moments Day,

which takes place on 20 October, and ties in with the advertising

campaign.

Quality Street brand manager Nicole Broerse said: 'Traditional

advertising does a great job reaching a broad audience.

'To compliment our above-the-line campaign, we wanted to reach our

consumers on a more personal level, to surprise them in a relevant

way.'

This is a particularly important time for Quality Street. This month saw

the launch of its newly-modernised packaging and the beginning of its

sponsorship of ITV's Movie Blockbusters film season.

The Quality Street brand has been in existence for nearly 60 years, but

has recently faced tough competition from the launch of Mars

Celebrations, a selection of miniature chocolate bars.