APCO WORLDWIDE

prweek.com, Wednesday, 30 November 2011, 7:26pm,

APCO: senior management meeting

APCO: senior management meeting

Global CEO Margery Kraus
Ownership Independent
Number of offices 29
Key clients Dow Corning, Johnson & Johnson, Sprint Nextel

APCO increased its headcount by 14 per cent during the year and strengthened its presence in EMEA, buying JiWin, a 35-strong PR firm in Dubai, and Eloqui PR in London.

It also entered into a partnership with the RiceHadley Group, the firm part-founded by ex-US Secretary of State, Condoleezza Rice, which advises on expansion into emerging markets.

APCO's offices with the greatest growth during this period were Dubai, Washington DC and London. Notable business wins included Rio Tinto in Mongolia, Masdar across the Middle East and Intuit in India.

The agency poached two top players from Edelman: Nicolas Bouvier to run its Paris office, and Michael Burrell as vice-chairman of its public affairs division.

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