Longchamp promotes latest collection with online drama

The series, called 'Heels' and created by The Makers Entertainment, will be streamed exclusively on www.sofeminine.co.uk for the next five weeks.

It centres on the character Alice Valois, a young fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined the magazine as the editor-in-chief.

The seven episodes feature Longchamp's new collection of bags, and do not show the actors faces, instead detailing the story by following the characters' shoes and feet.

Marie-Sabine Leclercq, international communications director for Longchamp, said: "This collaboration is the ideal way for the brand to communicate its collection throughout the fashion world."

This month, luxury watch brand Cartier released a short film in collaboration with the French band Air, called 'Painted Love'.

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This article was first published on marketingmagazine.co.uk