The BBC was aiming to appeal to the younger end of the station’s target audience as well as regular listeners. The ad, which shows parts of a radio coming to life, was written by Lee Edwards, and animated and art directed by the Fantasic Mr Fox animator Alice Dunseath.
Ed Edwards, the executive creative director of Devilfish, said: "With this film, we wanted to create some magic for Radio 4, and we are extremely pleased with the final animation. The characters were brought to life in a beautiful emotive way with a hugely talented team."
This article was first published on Campaign Work